openback case study
Mobile App CEO needs to refine value proposition to effectively expand into adjacent markets
3 Work sessions facilitated by expert who has been a product lead at gaming, music, and wellness consumer apps
(45 mins) Understand best practice examples of product leads “taking a risk” to bring in external tech. What features? Product lifecycle? Sales process? Integration consultants?
(1.5 hours) Identify 2-3 Key Target Customer Profiles / Segments for adjacent markets and Develop positioning (and list of information/data needed to support positioning)
(45 mins) Refine Branding and Messaging
Identified the 4 (out of 20) signals most important to key customers
Refined value proposition and designed ideal pilot for new target ICPs based on best practice to handle purchase influencers, fiscal cycles, etc.
Identify purchase influencers, their motivations, and how to get their approval
How to create a network effect with product leads (e.g. studios at gaming company)
One page summary of value proposition and new target ICPs